Are bigger models helping to boost bra sales? More curvy girls posing for high street lingerie brands
So long skinnies! Curvier models are being booked by retailers keen to boost underwear sales, it was reported today.
High street Marks & Spencer is thinking big with its latest lingerie images, secretly increasing the number of size 14 girls modelling their underwear, according to the Daily Star.
The company is already known for catering to women of all shapes and sizes, spending millions on research and development on lingerie solutions across the board each year.
Retailers are using larger women in lingerie imagery in a bid to boost sales, according to a report today
M&S is famous for catering for women of many shapes and sizes, often leading the way in lingerie R&D
And their new lingerie lines, many designed to celebrate the nation's curves, are bound to appeal to their 'every woman' customer base.
A source close to the retailer told The Star that using larger models is a clever sales-boosting tactic: 'Marks and Spencer are trying to appeal to everyone. They are using larger women and more of them to see if if boosts sales. They probably don't want to shout about it yet though in case it backfires,' the paper reported.'We sell on average 31 million bras each year in over 450 styles of which 20% of these are within our DD-G range. We always try to promote a healthy body image and this is reflected in the model choices we make across the business to represent the variety of products we have on offer.'
Debenhams confirm that they use models with a mixture of sizes and have banned body altering retouching
'Meanwhile Debenhams say they have also used models of a mixture of looks and sizes (including dress size 12 and 14) for a number of years and revealed to MailOnline this is something they are 'keen to build on' further.
A spokesperson said: 'At Debenhams we are very passionate about our Inclusivity campaign which has included the use of size 16 mannequins, models in a diverse variety of ages, sizes and looks and banning the use of unnecessary body altering retouching in photography.
'We have used lingerie models in a variety of sizes for a number of years now and aim for our photography to be representative of our customers, promoting body confidence.'
NOT JUST ANY LINGERIE R&D, THIS IS M&S LINGERIE R&D
Read more: http://www.dailymail.co.uk/femail/article-2793592/are-bigger-models-helping-boost-bra-sales-curvy-girls-posing-high-street-lingerie-brands.html#ixzz3GcffIKcQ
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