Saffi Karina is an Agency Represented Model, trained Actress & TV Presenter based in London. She is Published and has worked internationally. Saffis Ethnicity is an unusual mix of Cuban, Filipino, Hawaiian & Irish. She is one of the current faces of LITTLEWOODS and is featured in the TV Commercial & Print ads alongside Coleen Rooney. Saffi also recently made it down to the Final 4 of The Sun Newspapers M&S lingerie model search from thousands of entries. Other campaigns to date include BOOTS Opticians, SMIRNOFF ICE Cocktails, SUZUKI, BODYSHOP lip oils, BLUE BELLA Lingerie & SPEEDO. Saffi was also featured as a catwalk model in the 2009 series of Gok's "FASHION FIX" on Channel 4.
PUBLISHED: 12:04, 15 October 2014 | UPDATED: 15:05, 15 October 2014
So long skinnies! Curvier models are being booked by retailers keen to boost underwear sales, it was reported today.
High street Marks & Spencer is thinking big with its latest lingerie images, secretly increasing the number of size 14 girls modelling their underwear, according to the Daily Star.
The company is already known for catering to women of all shapes and sizes, spending millions on research and development on lingerie solutions across the board each year.
Retailers are using larger women in lingerie imagery in a bid to boost sales, according to a report today
M&S is famous for catering for women of many shapes and sizes, often leading the way in lingerie R&D
And their new lingerie lines, many designed to celebrate the nation's curves, are bound to appeal to their 'every woman' customer base.
A source close to the retailer told The Star that using larger models is a clever sales-boosting tactic: 'Marks and Spencer are trying to appeal to everyone. They are using larger women and more of them to see if if boosts sales. They probably don't want to shout about it yet though in case it backfires,' the paper reported.'We sell on average 31 million bras each year in over 450 styles of which 20% of these are within our DD-G range. We always try to promote a healthy body image and this is reflected in the model choices we make across the business to represent the variety of products we have on offer.'
Debenhams confirm that they use models with a mixture of sizes and have banned body altering retouching
'Meanwhile Debenhams say they have also used models of a mixture of looks and sizes (including dress size 12 and 14) for a number of years and revealed to MailOnline this is something they are 'keen to build on' further.
A spokesperson said: 'At Debenhams we are very passionate about our Inclusivity campaign which has included the use of size 16 mannequins, models in a diverse variety of ages, sizes and looks and banning the use of unnecessary body altering retouching in photography.
'We have used lingerie models in a variety of sizes for a number of years now and aim for our photography to be representative of our customers, promoting body confidence.'
NOT JUST ANY LINGERIE R&D, THIS IS M&S LINGERIE R&D
In July, M&S was applauded for launching the first non-wired bra style for DD+ breasts.
Instead of providing underwired support, the new gravity-defying piece of engineering uses 'compressed cup technology'.
The foam cups are specially moulded and shaped to give support and compression in key areas of the cup in order to simulate the shape and support a wire gives.
It took more than a year for the experts to find exactly the right balance of compression to create a sexy, plunging, yet comfortable and supported shape.
It also includes a supportive cradle and smoothing wing shape and help keep the bra in place and give a flattering smoothing back feature and prevent any unsightly back bulges or VBL (visible bra line).
The straps are also made of densely woven fabric for improved support.
M&S introduced a non-wired bra for DD+ breasts this year
Model Saffi Karina gives makeup artist and contributing beauty editor Salina Thind the lowdown on what’s in her make up bag, the little secrets of a model!
When it comes to make-up I couldn’t be more nosey, I’m always asking clients what products they love to use and what they couldn’t live without. I’ve worked with model Saffi Karina on various shoots over the last few years and she seems to love make-up just as much as me. When she’s not modelling Saffi is working on her business CURVE PROJECT LONDON (www.curveprojectlondon.com) – the UK’s first Body Confidence Masterclass/Model workshop run by industry professionals.
“Like most women I hoard copious amounts of beauty products – many of which I never get round to using. Here are a few of my staple make-up must haves that I DO use regularly from castings to everyday,” Saffi admits.
NARS Tinted Moisturizer in CUBA
Saffi: When I’m not shooting I find foundations too heavy for my skin and prefer light coverage, so I always opt for a tinted moisturizer instead. This tinted moisturizer gives a nice dewy glowe to skin and looks so natural no one would even guess you had anything on. I’m naturally quite tanned with a yellow under tone and this colour match is spot on for my complexion.
MAC Retractable brow pencil in LINGERING
Salina: The MAC brow pencils are a staple in a lot of make-up artists’ kits and I think this is down to the colour range, the shades just seem to work perfectly. FLING is a great shade for those of you who are lighter haired.
LAURA MERCIER Secret Brightening Powder
Saffi: Great for covering my oily t-zone and brightening under the eyes. This product is very light, practically invisible, and gives fantastic coverage.
CHANEL Soleil Tan De Chanel
Saffi: It gives a beautifully natural sun kissed glow to skin without looking muddy. I fell in love with this product on a shoot and bought it straight after!
GIORGIO ARMANI Eyes To Kill Mascara
Salina: Lengthens, thickens and doesn’t smudge or flake. Having used this product I can also vouch for its abilities! A lovely mascara to give you great dramatic lashes.
NARS Illuminator in Orgasm (liquid)
Salina: It adds a nice sheen to cheeks with a soft coral luminescence. Another make-up artist favourite, this is some artist’s highlighter of choice! Another bonus is that it flatters any skintone.
BOBBI BROWN Long Wear Gel Eyeliner
Saffi: This is a long wearing liner that lasts all day and doesn’t crease. Does what it says on the tin and I also love the multitude of shades that flatter all eye colours.
NARS Lola Lola Eyeshadow
Saffi: The perfect subtle shade of copper that gives a nice smoky eye for daytime.
MAC Morange Lipstick
Saffi: I love an orange lip as soon as the sun comes out and this is my go to summer shade. It’s quite creamy so is best used with a lip liner to keep it in place.
Salina: It’s another make-up artist favourite and seen gracing the lips of pop stars like Rihanna and Jessie J!
NARS Train Bleu Lipstick Pencil
Saffi: I’m a fan of dark vampy lips for evenings out and love this deep purple-burgundy shade. It also lasts for several hours which is great when you’re at dinner.
Salina: These NARS pencils are great for giving long wearing, intense, matte colour. The shade Cruella was a gorgeous red used on Kelly Rowland when she was on our screens for X-Factor.