Welcome to Saffi Karina's Official Fan Blog

Saffi Karina is an Agency Represented Model, trained Actress & TV Presenter based in London. She is Published and has worked internationally. Saffis Ethnicity is an unusual mix of Cuban, Filipino, Hawaiian & Irish. She is one of the current faces of LITTLEWOODS and is featured in the TV Commercial & Print ads alongside Coleen Rooney. Saffi also recently made it down to the Final 4 of The Sun Newspapers M&S lingerie model search from thousands of entries. Other campaigns to date include BOOTS Opticians, SMIRNOFF ICE Cocktails, SUZUKI, BODYSHOP lip oils, BLUE BELLA Lingerie & SPEEDO. Saffi was also featured as a catwalk model in the 2009 series of Gok's "FASHION FIX" on Channel 4.

Sunday, 19 October 2014

Saffi featured in the Daily Mail article: More curvy girls posing for high street lingerie brands

Are bigger models helping to boost bra sales? More curvy girls posing for high street lingerie brands

So long skinnies! Curvier models are being booked by retailers keen to boost underwear sales, it was reported today.
High street Marks & Spencer is thinking big with its latest lingerie images, secretly increasing the number of size 14 girls modelling their underwear, according to the Daily Star.
The company is already known for catering to women of all shapes and sizes, spending millions on research and development on lingerie solutions across the board each year.
Retailers are using larger women in lingerie imagery in a bid to boost sales, according to a report today 
Retailers are using larger women in lingerie imagery in a bid to boost sales, according to a report today 
M&S is famous for catering for women of many shapes and sizes, often leading the way in lingerie R&D
M&S is famous for catering for women of many shapes and sizes, often leading the way in lingerie R&D
And their new lingerie lines, many designed to celebrate the nation's curves, are bound to appeal to their 'every woman' customer base.
A source close to the retailer told The Star that using larger models is a clever sales-boosting tactic: 'Marks and Spencer are trying to appeal to everyone. They are using larger women and more of them to see if if boosts sales. They probably don't want to shout about it yet though in case it backfires,' the paper reported.'We sell on average 31 million bras each year in over 450 styles of which 20% of these are within our DD-G range. We always try to promote a healthy body image and this is reflected in the model choices we make across the business to represent the variety of products we have on offer.' 
Debenhams confirm that they use models with a mixture of sizes
They banned body altering retouching
Debenhams confirm that they use models with a mixture of sizes and have banned body altering retouching
'Meanwhile Debenhams say they have also used models of a mixture of looks and sizes (including dress size 12 and 14) for a number of years and revealed to MailOnline this is something they are 'keen to build on' further. 
A spokesperson said: 'At Debenhams we are very passionate about our Inclusivity campaign which has included the use of size 16 mannequins, models in a diverse variety of ages, sizes and looks and banning the use of unnecessary body altering retouching in photography.
'We have used lingerie models in a variety of sizes for a number of years now and aim for our photography to be representative of our customers, promoting body confidence.' 


In July, M&S was applauded for launching the first non-wired bra style for DD+ breasts. 
Instead of providing underwired support, the new gravity-defying piece of engineering uses 'compressed cup technology'. 
The foam cups are specially moulded and shaped to give support and compression in key areas of the cup in order to simulate the shape and support a wire gives. 
It took more than a year for the experts to find exactly the right balance of compression to create a sexy, plunging, yet comfortable and supported shape.
It also includes a supportive cradle and smoothing wing shape and help keep the bra in place and give a flattering smoothing back feature and prevent any unsightly back bulges or VBL (visible bra line).
The straps are also made of densely woven fabric for improved support.
Instead of providing underwired support, the new gravity-defying piece of engineering uses 'compressed cup technology'
M&S introduced a non-wired bra for DD+ breasts this year
M&S introduced a non-wired bra for DD+ breasts this year

Read more: http://www.dailymail.co.uk/femail/article-2793592/are-bigger-models-helping-boost-bra-sales-curvy-girls-posing-high-street-lingerie-brands.html#ixzz3GcffIKcQ
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Wednesday, 5 March 2014

Beauty | Peek Into A Model Make Up Bag ~ fiascoplus

Beauty | Peek Into A Model Make Up Bag

Beauty | Peek Into A Model Make Up Bag
Model Saffi Karina gives makeup artist and contributing beauty editor Salina Thind the lowdown on what’s in her make up bag, the little secrets of a model!
When it comes to make-up I couldn’t be more nosey, I’m always asking clients what products they love to use and what they couldn’t live without. I’ve worked with model Saffi Karina on various shoots over the last few years and she seems to love make-up just as much as me. When she’s not modelling Saffi is working on her business CURVE PROJECT LONDON (www.curveprojectlondon.com) – the UK’s first Body Confidence Masterclass/Model workshop run by industry professionals.
“Like most women I hoard copious amounts of beauty products – many of which I never get round to using.  Here are a few of my staple make-up must haves that I DO use regularly from castings to everyday,” Saffi admits.
NARS Tinted Moisturizer in CUBA 
Saffi: When I’m not shooting I find foundations too heavy for my skin and prefer light coverage, so I always opt for a tinted moisturizer instead. This tinted moisturizer gives a nice dewy glowe to skin and looks so natural no one would even guess you had anything on. I’m naturally quite tanned with a yellow under tone and this colour match is spot on for my complexion.
MAC Retractable brow pencil in LINGERING
Salina: The MAC brow pencils are a staple in a lot of make-up artists’ kits and I think this is down to the colour range, the shades just seem to work perfectly. FLING is a great shade for those of you who are lighter haired.
LAURA MERCIER Secret Brightening Powder
Saffi: Great for covering my oily t-zone and brightening under the eyes. This product is very light, practically invisible, and gives fantastic coverage.
CHANEL Soleil Tan De Chanel
Saffi: It gives a beautifully natural sun kissed glow to skin without looking muddy. I fell in love with this product on a shoot and bought it straight after!
GIORGIO ARMANI Eyes To Kill Mascara
Salina: Lengthens, thickens and doesn’t smudge or flake. Having used this product I can also vouch for its abilities! A lovely mascara to give you great dramatic lashes.
NARS Illuminator in Orgasm (liquid)
Salina: It adds a nice sheen to cheeks with a soft coral luminescence. Another make-up artist favourite, this is some artist’s highlighter of choice! Another bonus is that it flatters any skintone.
BOBBI BROWN Long Wear Gel Eyeliner
Saffi: This is a long wearing liner that lasts all day and doesn’t crease. Does what it says on the tin and I also love the multitude of shades that flatter all eye colours.
NARS Lola Lola Eyeshadow
Saffi: The perfect subtle shade of copper that gives a nice smoky eye for daytime.
MAC Morange Lipstick
Saffi: I love an orange lip as soon as the sun comes out and this is my go to summer shade. It’s quite creamy so is best used with a lip liner to keep it in place.
Salina: It’s another make-up artist favourite and seen gracing the lips of pop stars like Rihanna and Jessie J!
NARS Train Bleu Lipstick Pencil
Saffi: I’m a fan of  dark vampy lips for evenings out and love this deep purple-burgundy shade. It also lasts for several hours which is great when you’re at dinner.
Salina: These NARS pencils are great for giving long wearing, intense, matte colour. The shade Cruella was a gorgeous red used on Kelly Rowland when she was on our screens for X-Factor.
saffi makeup bag

Tuesday, 25 February 2014

Stunning Saffi in Januarys Hunger magazine

Photographer Rachell Smith and stylist Natalie Read debut their latest womenswear shoot, inspired by the original supermodels and featuring SS14 looks from Vivienne Westwood, Missoni and Ralph Lauren.

Sunday, 10 November 2013

Saffi's Curve power: Meet the plus-sized model on a mission to reshape the fashion industry

Saffi's Curve power: Meet the plus-sized model on a mission to reshape the fashion industry

Who are you calling too big? Lydia Slater meets the larger than life supermodel who is determined to make curves mainstream
Saffi wears bra, boux avenue. earrings and ring, vivienne westwood. cuff, boticca
Saffi wears bra, boux avenue. earrings and ring, vivienne westwood. cuff, boticca
Saffi Karina towers over her diminutive entourage like a thoroughbred racehorse surrounded by jockeys. Her skin, eyes and hair are the colour of chestnut honey, and she carries off her
challenging outfit of a totally sleeveless and semi-backless black silk shirt, teamed with skin-tight jeans, with the aplomb of the professional model. She is unarguably beautiful. And, to civilian eyes, she is also very slim – 5ft 10in and a toned size 12, with finely muscled arms, a neat waist and a
perfectly flat stomach. 
But to the fashion industry, Saffi’s vital statistics make her a plus-size anomaly. Four years ago, after her then agency told her she was too big and needed to lose weight, she walked away from her
'Plus size is more talked about now. As a nation we’re becoming bigger, so it’s fulfilling a need'
modelling career – for good, as she thought. ‘I knew I was healthy,’ she says. ‘I never had an issue with my weight. I exercised and I ate well, so I knew that if I lost weight, I wouldn’t be my natural body shape. I didn’t want to succumb to some fad diet.’ 
Today, though, her career is flying higher than ever. And her mission is to empower other women to be as accepting of their natural physiques as she is. 
We have met because she is the new face (or rather, body) of Boux Avenue lingerie, the company founded by Dragons’ Den entrepreneur Theo Paphitis, which sells pretty underwear for all sizes, from a 30A up to a 40H. Modelling for the campaign, Saffi looks like a 1950s pin-up, her old-fashioned hourglass figure (she’s a 32E, 29, 41) poured into retro-glam silk, satin and lace underwear. ‘I thought it was lovely,’ she tells me. ‘The fit was really nice, it was quite flattering, sexy but comfortable, and affordable too.’ 
The admiration is mutual. ‘Everyone at Boux Avenue loved working with Saffi, and she beautifully enforces our inclusive size proposition, which is something we are very proud of,’ says Theo Paphitis. 
Saffi wears basque and briefs, Boux Avenue. jacket, Chanel, from Atelier-Mayer. Hold-ups, Fogal. necklace, Atelier-Mayer. ring, Smith/Grey. snake ring, Daisy Knights
Saffi wears basque and briefs, Boux Avenue. jacket, Chanel, from Atelier-Mayer. Hold-ups, Fogal. necklace, Atelier-Mayer. ring, Smith/Grey. snake ring, Daisy Knights
Of course, bigger models have long been preferred by lingerie brands – a bra looks better on a model with larger breasts – but now mainstream  fashion brands are also clamouring for Saffi’s services. She is represented by Storm, Kate Moss’s agency, and has appeared in campaigns for Speedo swimwear, Boots No 7, John Lewis and, memorably, in the Littlewoods Nice Boots Camp television commercial with Coleen Rooney. ‘The opportunities that are open to me since I’ve become curvier have been amazing,’ she says. ‘And it will only get better. I’m proud of being curvy, and other women who are naturally curvy should be proud of that as well.’ 
Saffi, 27, is in the vanguard of a new movement in modelling that aims to celebrate the fuller-figured woman as well as her skinnier sister. ‘I think there’s more focus on plus size. It’s more talked about now,’ says Storm’s Paula Karaiskos. ‘As a nation we’re becoming a bit bigger so plus size is fulfilling a need. And brands are looking for personalities. The whole industry has become multi-platform – you need someone who can engage across many levels, who has got something to say and is interesting.’ And any plus-size model has a story to tell. ‘You are the rarity, you are the exception to the rule in the modelling industry,’ says Karaiskos. 
'Curve Project is all about getting women to embrace the skin they’re in'
It seems the tide may be turning. Fashion is adopting a more voluptuous silhouette – think Victoria Beckham’s oversized dress and the ubiquity of the new ‘mom jean’. Australian supermodel Robyn Lawley (size 16), one of the first plus-size models to make the cover of Vogue, was the face of Ralph Lauren last year. This year, H&M used Jennie Runk, also a size 16, to model swimwear. And equalities minister Jo Swinson recently called for plus size and petite mannequins to be introduced in an effort to combat eating disorders; the average British woman is a size 16 and 5ft 4in tall, but fashions are still displayed in shops on 5ft 10in, size 10 mannequins. 
That, it seems, may be a costly error: earlier this year, photographs of the ‘normal-sized’ (dress-size 12) mannequins on display in a Swedish department store generated over a million ‘likes’ and ‘shares’ online, giving a giant boost to the store’s popularity. ‘It’s important for stores to showcase their brands on mannequins that are representative of their customer,’ agrees Saffi. ‘Brands should be open to different types of consumer – they’re the ones buying the product.’ 
Bra, Boux Avenue. skirt, Victoria Beckham. earrings, Vivienne Westwood. cuffs, Boticca. shoes, Christian Louboutin
Bra, Boux Avenue. skirt, Victoria Beckham. earrings, Vivienne Westwood. cuffs, Boticca. shoes, Christian Louboutin
Interestingly, Robyn Lawley recently spoke out against her position as plus-size poster girl, arguing that it was offensive to slim women. ‘Curves don’t epitomise a woman. Saying “skinny is ugly” should be no more acceptable than saying fat is. I find all this stuff a very controlling and effective way of making women obsess over their weight,’ she told a newspaper. 
Saffi disagrees. ‘I think it’s great that curves are celebrated because it’s a new concept,’ she says. ‘There was a time not so long ago when model agencies didn’t have curve divisions. It’s a refreshing change that curves are at the forefront of fashion. But I have never said that it’s bad to be skinny or big. My ethos is that as long as you’re healthy, that’s all that matters. Some women are naturally slim, and some aren’t. Instead of struggling to be something you’re not, be happy with what you are.’ 
Saffi’s robust attitude probably owes something to the fact that she has never fitted comfortably into any pigeonhole. She owes her striking looks to her mixed-race background – her father, who works for Singapore Airlines, is Irish/Spanish, her mother is Cuban, Hawaiian and Filipina. Growing up, she says, she rarely saw women in the media who looked anything like her. ‘There weren’t many role models for me to identify with. 
‘But the advantage of being a mixed model is that you don’t get stereotyped,’ she says. ‘People think I’m Spanish – I can even look Asian with my hair straightened. If anything, it has opened even more doors for me.’
Born and brought up in South London, where she still lives, Saffi’s original dream was to be on the other side of the camera. ‘I wanted to be a photographer or an interior designer,’ she says. The idea of modelling never occurred to her: ‘I wasn’t the tallest at school – I was quite a late developer.’
Aged 19, she was studying at London College of Fashion when she was scouted in McDonald’s on Tottenham Court Road; a week later, she was modelling on the catwalk in New York. ‘It was a bit overwhelming,’ she admits. She modelled part-time as a student, then found work as a PA in the City. 
‘The agency I was signed to asked if I was interested in full-time modelling. I was getting a bit bored of the nine to five,’ she admits. ‘So I said, yeah, why not?’ Shortly afterwards, she was snapped up to be the lead girl in an international commercial for Nokia. 
At 22, Saffi was a small size 10. But a year on, she says, her hips grew broader. ‘And hips are bone, they’re never going to get smaller.’ When her agency (which she won’t name) demanded that she go on a diet, she says she was ‘shocked. When someone says you’re not right because you’re too big, it leaves you feeling a bit deflated. It did affect me, it made me question myself. And it gave me an insight into the other side of modelling.’ So she abandoned her modelling career and went back to work full-time in the City. 
'There was a time not so long ago when agencies didn't have curve divisions. It's a refreshing change that curves are at the forefront of fashion'
‘But then I thought, “I can’t be the only model in the world who’s been told that they’re too big.” So I Googled “curvy models” and up came loads of info on plus-size modelling, with photos of people such as Candice Huffine and other beautiful women. 
I thought, “Wow, it’s a whole new world! Maybe it’s time to go back.”’ Since joining Storm three years ago, she has fronted numerous high- profile campaigns and has become something of a plus-size figurehead. ‘Young girls started writing to me on social media saying that they loved what I did and asking how I got into it. I’d spend hours writing back to them. Then I thought how great it would be to start a workshop where girls who fall above the stereotype size 8 to 10 could explore their modelling potential.’ 
So Curve Project London was born. Launched earlier this year, it puts on regular masterclasses at a photographic studio just off the King’s Road. Saffi has roped in respected fashion industry colleagues to assist her, including the Lorraine show stylist Sarah Tankel Ellis and catwalk choreographer Les Child. ‘He has choreographed for Karl Lagerfeld, Prada and Dior, so the women that come are in the very best of hands,’ says Saffi. 
‘We do their hair, we tell them how to dress for their body shape, we do catwalk training and body-confidence mentoring.’ There are also masterclasses in make-up, posing, and a talk on healthy eating, plus a session with a professional photographer. ‘The whole day is about instilling confidence and getting them to embrace the skin they’re in.’ It costs £299 – a fraction of the day rate she and members of her team can command – but she says that they all see it as a way of giving something back. ‘I make a point of being there for the girls to share my experience and explain how the industry is changing.’
Some of the women who attend have plus-size potential – one has been signed to an agency, while another who already had an agency attended the masterclass to find out what would be expected of her. But many others come simply for a morale boost: one had been battling with depression, another had cancer, and a young mother just wanted some ‘me’ time. ‘When they arrive, they’re quite timid, but by the end they’re working the catwalk, they’re swapping numbers, they’ve really broken out of their shell. It’s so empowering to know you’ve made a difference,’ says Saffi. 
Now, ‘I get women tweeting me from India, Tokyo, the US and Italy – there are a lot of curvy women out there! – with requests to launch Curve Project abroad. Going global would be amazing,’ adds Saffi. She also hopes to launch her own lingerie brand one day (watch out, Boux Avenue) and feature in campaigns for mainstream designers who have not yet used plus-size models. ‘Runway shows need to be a reflection of the world we live in,’ she says. 
‘Colour, size and age should not matter. Beauty knows no limitations.’ All underwear available from Boux Avenue stores nationwide. bouxavenue.comcurveprojectlondon.com

Read more: http://www.dailymail.co.uk/home/you/article-2488354/Saffis-Curve-power-Meet-plus-sized-model-mission-reshape-fashion-industry.html#ixzz2kIA7VBHp
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